
NEW YORK (Hollywood Reporter) - Fox News has rolled out a new service that will let anyone with a cell phone access an audio feed of the cable channel.
The live feed will be available 24/7 by dialing "#FOXN" on a mobile phone. The service, which will start with Cingular, costs $2.99 a month plus applicable per-minute airtime charges.
Fox News has partnered with Single Touch Interactive, an Encinitas, Calif., company that has existing deals with BET and Univision. But Fox News will be the first news channel to have a Single Touch audio stream, said Jeremy Steinberg, vp digital media sales and business development.
It's far from the first mobile deal for Fox News. There is a special mobile Internet site that allows cell and BlackBerry users to access a quick-loading site. The channel has been available for more than a year as a live video stream on Sprint, with almost a million subscribers. Cingular also offers video clips. But with the Single Touch Interactive technology, the audio stream -- news and its daily primetime lineup including "The O'Reilly Factor" -- will be available to people without the expensive video cell phones.
Reuters/Hollywood Reporter