PR Newswire - Press Release
Mobile Marketing Association Awards Single Touch Interactive for Innovation
11.29.06, 9:11 AM ET

Company Recognized for Mobile Marketing Success LOS ANGELES, Nov. 29 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that Single Touch Interactive received an award for Innovation. The award was presented last night during the MMA's 2nd Annual Mobile Marketing Awards dinner, which recognizes leaders and innovators driving development of the mobile channel.

"The Single Touch Interactive award highlights that mobile marketing is not merely data, we continue to see innovations and opportunities using voice," said Laura Marriott, executive director of the MMA. "The Single Touch 'Pound Program' appeals to a broad base of consumers who are more familiar with voice functionality on their device. We congratulate Single Touch on their innovation win."

This year's MMA 2nd Annual Mobile Marketing Awards program demonstrated marquee achievements made within the last year. Judges, representing brands, carriers, press, analysts and agencies, were faced with a difficult task of reviewing numerous entries across eleven categories.

STI's Pound Program reaches new mobile customers with an easy to use interface that makes downloading content and participating in wireless campaigns as easy as making a phone call. The Pound Program has proven to be simple and effective: Consumers see a call to action via TV commercial, radio advertisement, Web banner or Billboard, dial an abbreviated number like #323, listen to the easy to follow voice prompts, and select the desired content which is then pushed to the phone.

The STI Pound Program enhances its partner's wireless offerings by providing a rich environment that augments text messaging campaigns. The voice on the Pound Programs are typically famous and well known to the target demographic and adds personality and trustworthiness to the respective program.

"We are honored to receive this award by such an outstanding organization as the Mobile Marketing Association," stated Anthony Macaluso, Founder and CEO of Single Touch Interactive, Inc. "The Pound Program's success in the marketplace and ability to reach consumers unaccustomed to downloading data confirmed to us that delivering mobile data and campaigns can be as easy as making a phone call."

About Single Touch Interactive

Single Touch Interactive is a pioneer and leader in customized easy-to-use wireless solutions. Single Touch's Patent Pending technology drives adoption by reaching new data subscribers, generating new revenue streams for carriers and content owners. STI's Pound program makes downloading content to your mobile phone as easy as making a phone call while the Mobile Machine enables consumers to download content from the Web to your mobile device by its simple drag and drop interface. Single Touch is a privately held, Southern California based company. For more information, please go to www.singletouch.net.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

MMA Contact: Valerie Christopherson or Debbie Layton Kirsten Woodard Mobile Marketing Association (MMA) Global Results Comm. (GRC) +1 303 415.2550 +1 949 608 0276 This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it STI Contact: James Darcey or Tom Hovasse 760 438-0100 This email address is being protected from spam bots, you need Javascript enabled to view it SOURCE Single Touch Interactive -0- 11/29/2006 /CONTACT: James Darcey or Tom Hovasse, both of Single Touch Interactive, +1-760-438-0100, This email address is being protected from spam bots, you need Javascript enabled to view it ; or Valerie Christopherson, This email address is being protected from spam bots, you need Javascript enabled to view it , or Kirsten Woodard, This email address is being protected from spam bots, you need Javascript enabled to view it , both of Global Results Comm. (GRC), +1-949-608-0276, for Mobile Marketing Association; or Debbie Layton of Mobile Marketing Association (MMA), +1-303-415-2550, This email address is being protected from spam bots, you need Javascript enabled to view it / /Web site: http://www.mmaglobal.com / /Web site: http://www.singletouch.net / CO: Single Touch Interactive; Mobile Marketing Association ST: California IN: CPR MEN TLS SU: AWD JS-KM -- LAW018 -- 7978 11/29/2006 09:10 EST http://www.prnewswire.com