BET Case study: - Consumer sees marketing
- “To download ‘Grillz’ by Nelly as your ringtone call # BET, on your wireless phone”
- Consumer dials # 2-3-8 send from mobile phone
- Carrier routes ‘abbreviated number’ to STI
- STI’s IVR picks-up call and gathers information needed
- Consumer selects and confirms content through IVR prompts
- Confirms price and authorize charge to bill by pressing keys
- Content is delivered to phone
- Billing is completed on carriers bill
|
