| How Listen Live Works- Consumer hears the ad ‘To hear the Madonna concert call # 106 to Listen Live Now!’
- Consumer calls # 106 and hears list of concerts available
- Leverages # Program infrastructure
- Consumer selects concert and purchases package of minutes
- When event starts, the Listen Live Now platform calls the consumer and connects them to event
- STI has connectivity to mixing board at venue - Once time is depleted, more time is offered
- Billing and rating engine places charges on carriers bill - Ringtones are always available!
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